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Great ideas often come from a great conversation. Browse through the latest blogs from Talking Medicines.
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Psoriasis Patient Support
The Importance and Relevance of PSP'S Patient support programmes (PSPs) are increasingly important for pharmaceutical companies. According to Deloitte they have "the ability to wrap services around...
Women In Healthcare
Women In Healthcare Research A research project conducted by Lean In and McKinsey based on 11 healthcare companies for which they surveyed more than 10,848 employees and interviewed ten senior...
What Does Talking Medicines Mean?
Talking Medicines was founded in 2013 by Jo Halliday, Dr.Elizabeth Fairley and Dr.Scott Crae. They all shared the same mission to create a highly innovative product that can help Pharmaceutical...
Explosion of Social Media
How has the pandemic changed the social space? In recent years, the story of social media has been about cutting down. Spending less time on platforms, being more mindful about social media...
Patients are People First
How do you translate patient-centered ambition into reality? #dothingsdifferently The answer is, listen to your patients, how you do that can be the tricky bit. For a long time (I’ve been in the...
Happiness vs Sentiment
What is Sentiment Analysis? Sentiment analysis can also be referred to as 'opinion mining' which is a natural language processing technique used to determine whether data is positive, negative or...
Talking Medicines Academic Paper 1 : Classifying Patient Voices
The team at Talking Medicines are delighted to have published an academic paper on the methodologies behind the classification of the patient voice by Alex et al. BMC Med Inform Decis Mak (2021)...
Where Do Patients Hang Out?
Bankmycell, 2021 It is important we remember that patients are people... 48.2% of our worldwide population own a smartphone. Roughly 3.46 billion people out of this 3.80 billion use mobile...
Gold vs Coal Through AI
The Value of AI According to one article, 'Masters in Data Analytics' written by Maryville university, "The world was entrenched in big data before it even realised that big data existed. By the...
Regulatory & Compliance at Talking Medicines
Overview At Talking Medicines, we understand how regulated the pharmaceutical industry is, and understand that within the industry there are many unclear areas around Artificial Intelligence (AI)....
What can Pharma learn from other sectors about measuring brand equity?
Marketing Excellence encompasses the actual delivery of promised benefits to the end-user. For the Pharma sector, regulation has largely prevented direct conversation with patients, and to some...
#DoThingsDifferently
“We can do better towards our patients, we should do better, we must do better” (Pharma marketing exec 2021). So what is stopping you? At Talking Medicines our North Star is to give patients a...